Heatmaps

See where community groups cluster.

Zero in on key stakeholders

Heatmaps highlight where a single group is concentrated, such as harder-to-reach
cohorts and high-value customers. Use the filter function to find people using multiple demographic indicators.

Image of a heatmapped polygon in Scopomap
Image of a heatmapped radius map
Image of heatmapped radial line

How to use heatmaps

Image of a custom map

1. Select an area

Select an area using any of the mapping tools (polygon map, radius map or radial line map).
Image focusing on the heatmap button in the header

2. Select heatmap

Click the heatmap function at the top of the page (see orange icon in image).
Image focused on heatmapped area

3. Select demographic indicator

Click the demographic indicator of interest e.g. 25–29-year-olds. The darker shaded areas indicate higher concentrations of a specific demographic
Spot Your Community Hotspots.

Ready to spot the demographic hotspots?

Dive in and instantly visualise where specific community groups are concentrated. Our heatmaps lay it all out for you, right down to the street level..

    Heatmaps | Visualise Demographic Concentrations