Are you looking to engage with more white, middle-aged and elderly Australians? Probably not. Why? Because they’re heavily over-represented in most community feedback data. And yet, most engagement projects ignore this problem. Instead, they put their demographically skewed feedback into a pie chart under the heading What the community told us, knowing full well it’s […]

One of the biggest mistakes people make when planning a doorknock is over-estimating how much ground they can cover in the available time. Recently I’ve been helping a client to plan a large doorknock, so I thought I’d share some of the key takeaways from these conversations: Base your estimate on property numbers, not the […]

One of the most common complaints during community consultation is, “Why wasn’t I told about this❓” Why wasn’t I told they were building apartments in my neighbourhood ❓ Why wasn’t I told my road was being closed❓ Why wasn’t I told that construction would happen at night❓ So why didn’t you tell them about this? […]

Comms & engagement teams spend a lot of time doing stakeholder analyses, ending up with massive tables of information about every possible stakeholder. But one question they often neglect is this: how many stakeholders do we need to speak with? Are you going to engage with 1000 people or 10,000 people? The answer will have […]

What Is Scopomap? Unleashing the Power of Geolocated Data In today's rapidly evolving world, effective stakeholder analysis, community relations, and targeted marketing play a crucial role in achieving success for organisations. This is where Scopomap, a powerful demographics data tool, comes into play. Designed for communications professionals and marketers, Scopomap provides a goldmine of street-level […]