Comms & engagement teams spend a lot of time doing stakeholder analyses, ending up with massive tables of information about every possible stakeholder.
But one question they often neglect is this: how many stakeholders do we need to speak with?
Are you going to engage with 1000 people or 10,000 people?
The answer will have a big impact on the cost of your project, particularly for things like printing, distribution, and doorknocking.
Typically, a consultant will answer this question by going to Google Maps. They’ll draw a circle around an area and take a stab at the number of residents and businesses within it.
This process can be both time-consuming and inaccurate.
You can make these calculations faster and more accurately with Scopomap - our new stakeholder mapping software that uses ABS and Australia Post data to give you targeted, practical information at the click of a button.
You can simply select the appropriate distribution area, and Scopomap will instantly calculate the number of addresses, telling you how many are houses, apartments, or businesses.
This means you will be upfront with your client about the assumptions behind your fee proposal.
Get instant access to Scopomap today with our 30-day free trial (no credit card required).
