One of the biggest mistakes people make when planning a doorknock is over-estimating how much ground they can cover in the available time. Recently I’ve been helping a client to plan a large doorknock, so I thought I’d share some of the key takeaways from these conversations: Base your estimate on property numbers, not the […]
One of the most common complaints during community consultation is, “Why wasn’t I told about this❓” Why wasn’t I told they were building apartments in my neighbourhood ❓ Why wasn’t I told my road was being closed❓ Why wasn’t I told that construction would happen at night❓ So why didn’t you tell them about this? […]
Comms & engagement teams spend a lot of time doing stakeholder analyses, ending up with massive tables of information about every possible stakeholder. But one question they often neglect is this: how many stakeholders do we need to speak with? Are you going to engage with 1000 people or 10,000 people? The answer will have […]
